Final Project(Final)
Final Project(Final)
You know what I put on
- VivaStudio
About Vivastudio
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Online apparel mall which is private business
Capital is 350 million won and No debt
2 CEO, 2 Staff and 1 Part time worker
5 Force Model
Threat of new entry
No economies of scale
Increasing size of industry
Supplier Power
A number of suppliers exist
Replacement cost is low
Buyer Power
It lies in the hands of consumers of what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Not aggressive marketing among companies
The number of companies is 4~5
Current Strategy
The firm’s current strategy
: Be a fashion company with various collection of its own
More efficient operation control
Maniac driven-design by designer
Street Brand industry in the whole country
Between 20 ~ 30 aged men
Profit rate 30% Because of Onlie based profit structure
Performance
....
- VivaStudio
About Vivastudio
(KW million)
Source: Vivastudio
Vivastudio was founded in 2008 August
Online apparel mall which is private business
Capital is 350 million won and No debt
2 CEO, 2 Staff and 1 Part time worker
5 Force Model
Threat of new entry
No economies of scale
Increasing size of industry
Supplier Power
A number of suppliers exist
Replacement cost is low
Buyer Power
It lies in the hands of consumers of what they like and purchase
Threat of substitute
In apparel industry, substitutes always exist
Rivalry
Not aggressive marketing among companies
The number of companies is 4~5
Current Strategy
The firm’s current strategy
: Be a fashion company with various collection of its own
More efficient operation control
Maniac driven-design by designer
Street Brand industry in the whole country
Between 20 ~ 30 aged men
Profit rate 30% Because of Onlie based profit structure
Performance
....
-
무주리조트 리네이밍,리네이밍사례,리네이밍기획안,리네이밍,리네임,브랜드리네이밍
MUJU RESORT Renaming Project CONTENTS 01. Background Direction 02. Market Trend Analysis Market Analysis Company Analysis Competitor Analysis Consumer Analysis Target 03. Brand Naming Strategy.. -
한일전기,마케팅전략,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Re-naming Project 1/51 1. Project Definition 2. Market Trend Analysis ① Market Analysis ② Corporate Analysis ③ Competitor Analysis ④ Product Analysis ⑤ Consumer Analysis ⑥ S W O T Analysis 3... -
관리회계,재무회계,원가관리회계,관리회계분석,영문관리회계,영어관리회계
Managerial Accounting - Project Final Report - Content Table Introduction ···1 Body I. Executive Summary ···2 II. Company Information ···3 III. Critical Analysis a. Crrent Performance Evaluati.. -
CJ,백설,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
CJ 백설 “한술에” 목차 Project Background Direction 2. Market Trend Analysis ① 시장 분석 ② 자사분석 ③ 제품 분석 ④ 경쟁사 분석 ⑤ 소비자 분석 ⑥ SWOT 분석 3. Brand Naming Strategy ① 브랜드 네임 spectr.. -
SKT,마케팅전략,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Final Group Project BUSINESS VALUATION: YOO YONG KEUN TEAM 5 NA HYUN HO MOON JI HYUN LEE KUN HO LEE MIN A JO CHANG WOO JIN SUNG MIN KWANG SOO DERREK KIM MIN JUNG KANG Final Group Project BUSINESS V.. -
네이처리퍼블릭,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
NATURE REPUBLIC네이처리퍼블릭 Contents 1. Project Background Definition 2. Market Trend Analysis 시장분석 자사분석 경쟁사분석 소비자분석 SWOT분석 3. Brand Naming Strategy Name Positioning.. -
액티비아,남양유업,한국야쿠르트,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
액 티 비 아 (Activia) ▶ Project Background Direction ▶ Market Trend Analysis - 시장분석 - 자사분석 - 경쟁사분석 - 제품분석 - 소비자 분석 - SWOT분석 ▶ Brand Naming Strategy - Brand Hierarchy.. -
기능성음료,웰빙음료,음료시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Project 정의 및 목표 Market Trend Analysis ① 시장 분석 ② 자사분석 ③ 경쟁사 분석 ④ 제품 분석 ⑤ 소비자 분석 ⑥ SWOT 분석 3. Brand Naming Strategy ① Brand name spectrum ② Name Positioning Map .. -
유기농,천연화장품시장,웰빙마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
Renaming project Contents 1. Project ~Definition Objective~ 2. Market Trend Analysis + 국내 천연화장품 시장 분석 + 자사분석 , SWOT분석, 경쟁사분석, 소비자분석 3. Brand Naming Strategy + Brand n.. -
미래파,시장분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
미래파 -Renaming project- 목차 Project Background Direction 2. Market Trend Analysis ① 시장 분석 ② 자사분석 ③ 제품 분석 ④ 경쟁사 분석 ⑤ 소비자 분석 ⑥ SWOT 분석 3. Brand Naming Strategy ① Brand nam..
