Marketing
Marketing
Member Intro
Purpose
Concepts
Hypotheses
Methodology
Discussion
Conclusion and Understanding
1.
2.
3.
4.
5.
6.
7.
Before start presentation
3. Concepts
THEORETICAL
FRAMEWORK
The role of price
and price knowledge
in the act of purchase
Children
as economic agents
Influence of
price presentations
on perception and demand
123
Role of prices and price knowledge
in the purchasing process
EXPENSIVE
Good
quality
INEXPENSIVE less good quality
Role of prices and price knowledge
in the purchasing process
“Although they have low price knowledge,
price is important factor”
Q:Do you know how much is a Black Sin noodle
It’s
1,450won
I don’t know exactly.
But I think it’s
between
1300~1500won
Price recall Price recognition
Relative
price knowledge
Cumulative stages
in the learning
Real actor
in the economy
Price,
its appearance as number
￦
123
Influence of price presentations on consumer perception and demand
....
Purpose
Concepts
Hypotheses
Methodology
Discussion
Conclusion and Understanding
1.
2.
3.
4.
5.
6.
7.
Before start presentation
3. Concepts
THEORETICAL
FRAMEWORK
The role of price
and price knowledge
in the act of purchase
Children
as economic agents
Influence of
price presentations
on perception and demand
123
Role of prices and price knowledge
in the purchasing process
EXPENSIVE
Good
quality
INEXPENSIVE less good quality
Role of prices and price knowledge
in the purchasing process
“Although they have low price knowledge,
price is important factor”
Q:Do you know how much is a Black Sin noodle
It’s
1,450won
I don’t know exactly.
But I think it’s
between
1300~1500won
Price recall Price recognition
Relative
price knowledge
Cumulative stages
in the learning
Real actor
in the economy
Price,
its appearance as number
￦
123
Influence of price presentations on consumer perception and demand
....
-
온라인 마케팅 제안서(E-Marketing Guide)
Introduction of DAILYPHARM Introduction of E-Marketing E-Marketing Tools E-Marketing Effect E-Marketing Sample & Price 별첨 : 데일리팜 광고 위치 및 가격 -
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Marketing Strategy
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Morgan Stanley의 자료입니다. 영문이구요. 양이 140정도 되구요.. e-Marketing에 대한 개론서로서 괜찮을겁니다. 시간내서 조금씩 읽어보세요^^ -
Internet_marketing_계획
Internet marketing-1차 발표 contents 회사 소개 Internet Marketing 현황_1 Internet Marketing 현황_2 타사의 Internet Marketing 현황 Internet Marketing 계획 회사 소개_(주)세광아트 (주)세광유통 → ㈜세광.. -
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본 자료는 e-Market place의 정의와 분류, 국내 e-Market place의 종류(EC plaza, EC21, buyKOREA 등), e-Market place를 이용한 국내기업의 성공사례와 e-Market place 이용시 유의할 점 그리고 이에 대한 시사점.. -
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인터넷마케팅,블러그마케팅,블러거마케팅,Blog Marketing,마케팅전략,마케팅전략사례,블러그마케팅사례
인터넷마케팅(Cyber Marketing) 1. Internet Marketing 의 정의2. 전통적 Marketing 과의 차이점3. Blog Marketing 정의4. Blog Marketing 사례5. Financial Times 의 Blog Marketing 보도자료6. 성공적 기업 Blog..
